What strategies do you use to build relationships with potential customers? People don't care what you know until they know you care. It could be making jokes, paying attention to what they're wearing, logos, be it maybe like a U.S. Navy hat, be it a particular football team, be it anything. But just really build that connection and relationship and show them that you're human, you respect them, gain their trust, and again, it's all about the building the connection and the relationship and then getting the sales is a foregone conclusion after that.