The strategies I use to build potential relationships with potential customers are, is being, having the ability to explain to someone the value, gain their trust by explaining how things actually work, not telling them what they want to hear in such a way that they understand that it's not condescending, nor is it offensive, I have the ability to talk to everybody on their level. So when you build that trust, it's easy to build that relationship. And then also, you know, when you truly help someone, you know, the best thing to do is ask for a referral. Because if we're able to help them and explain things to them and get them to understand the value of what they're getting in return, you know, cost always isn't a main factor at that point. They understand that they're being taken care of, so they can continuously return and call and talk to and get the same person.