So, the strategies that I would use to build a relationship with potential customers would just be, you know, honesty and transparency. I don't, I feel like once you lose somebody's trust, it's very difficult for them to, you know, come to you as a customer. So, just being honest, you know, breaking down their needs and explaining their coverages. Also, you know, if they have questions, listening, you know, being an intuitive listener definitely would help. So, just building that rapport, you know, making them trust you as a friend and then, you know, the business would sell itself.