So, in my previous position, we leased luxury student housing around the University of Missouri. And in selling that, the best practice I found was just really trying to match our client's needs to what we were able to offer. If they were looking for location, proximity to campus and class, we could offer that. Amenities-rich housing, we could offer that too. If budget was more important to them than those pieces, then we might have to re-evaluate which buildings we were looking at and which areas they were wanting to live in. But really trying to match the customer's needs to what we can offer in an honest, organic way that feels conversational, doesn't feel overly selling, doesn't feel very like you have to sign up in the next two hours or it's over. Just make it comfortable for them. They'll feel that. They will usually appreciate that. And you're able to get and close a better sale than you probably would have otherwise.