The biggest challenge of my last job is I was selling high-end windows, renewal by Henderson. They're the most expensive replacement window on the market. So with interest rates higher, people being a little frugal, not really knowing exactly where the economy is going, especially in an election year, and a higher-priced product definitely made sales appointments a lot more challenging, but you really have to convey to the customer that it's not really a cost. There's a benefit and a value to having a product that's at the top end, that you'll never have to replace again in your life and won't have to give a second thought to, versus an inferior product that you might have to do again in another five or ten years. So cost versus value, price over cost is definitely something you had to convey to the customer. And you know, when it comes to money, that's a lot tougher for people to understand, especially over the time value of things. But you know, you consult with the customer, you find out what their hot points are, what's important to them, and then you build on that with the camaraderie between the customer and sales.