So I believe what separates me from other candidates is the way that I sell. As far as selling, it's pretty much just discovering the buyer's needs and positioning the product or the service to meet those needs. So I spend most of my time with the clients just asking questions and learning as much as I can about them, their family, their property, things like that, just other facts relevant to the actual insurance policy. I then describe the products and services that we have and that we can offer, I demonstrate how those would help them, how they address their needs, and at that point they're ready to buy most of the time just because I actually listen to what they need and the things that I offer are catered to those needs.