Marketing as a whole really excites me in the fact that it's one of my favorite things. I think when you have something that you really like to do and you've been doing for over 15 years of your life, it ends up just being second nature. So it's something that you're already comfortable talking about, you're already comfortable going out and exploring and doing those things, building the networking events, going out and talking to people within the same industry or the different industry, but it's still in the same realm of marketing. It's kind of like learning a second language. If you want to do it bad enough, it just becomes who you are. So for me as a person personally, visiting business partner offices and attending events, that's just kind of part of my life. Attending events, no matter whether it is in my experience of being a marketer, Cirque du Soleil or tattoo conventions or whatever I am doing at that time in my life, it's just not to say part of the job, but it really is what makes the job special because you're not always sitting at a desk, you're not always doing those day-to-day operations. You get to explain why you're working with this company, why should other people want to be with this company, and really highlight the things that the company themselves or the person themselves doesn't see. So for example, working with Cirque du Soleil, I'm able to see things behind of the contortionists, the hand balancers, the fire eaters, the things that they don't see about themselves, I'm really able to capture and tell other people, hey, this is X, Y, Z about A, B, C, and to me that's the fun part. It's highlighting the why and the how. I apologize again, the person is back at my door. It's really explaining the why and the how and building that relationship and showing other people why they should join that relationship as well. Envisioning and leveraging opportunities to build relationships and join leads kind of goes hand-in-hand with my previous answer is that it's building the connection, it's building that trust, it's explaining why, it's explaining why they should be excited for it, and then figuring out that little spark.