Example of some of my past experience in sales that really helped me excel is really tying it into my own life or my own personal, you know, really tying it into that. For instance, I worked with IntelliSales with health insurance, so we helped people with Medicare, people 65 and older get coverage that they need to overall improve their quality of life and just continue having them feeling their best self. And with that, it really has to tie into, tying that into my family, what I want my family to be handled this way, that kind of thing, as well as making it a rewarding kind of thing. Thinking of it in a way that I am ultimately benefiting this person's quality of life and that they are not, they're going to be feeling confident and well taken care of. And that's the kind of experience that I want to envision with my team. I want them to understand that the consumer experience is really everything and that's what's going to drive the success is really implementing a positive consumer experience. And when you tie in those needs, it's not really selling. It's really ensuring what the consumer has is what they need and that they're happy with what they have. So.