Okay, so in my, I guess, current job at Columbia Life, my primary goal was to set up meetings with business owners in order to discuss their employee benefit solution. And I constantly met or exceed my target by securing key appointments and often achieving 110% of my meeting quotas. So I do that by cold calling them in the morning or drop-ins in the morning, like Monday or Thursday. And my approach involved personalizing outreach and understanding their unique needs, their unique needs of each businesses. So for example, blue collar needs for the employment benefits is different than white collar needs. And demonstrating how our benefits could help them attract and retain top talents.