During the car business, you're actually for those things in every interaction. You care about the customer's wants and needs. You're also competitive because you're trying to be all your co-workers and sales professional. You have to be professional during the whole process. Even though you are caring about their wants and needs, you still have to be professional talking to them, telling them, hey, this is what you need. This is what you want. This will work for you. And just getting through the whole process with customers and making sure you find what they need to get the sale to finish the process and make sure they come back to you in the future.