Integrity, for sure. I mean, right now, very literally, my five-month-old baby and my wife and making sure that we have a good life and a nice place to live, obviously, enough food in the fridge, but with that still comes integrity. It's the fact that bringing to the table enough of something worthwhile that can give the company as well as myself peace of mind knowing that we're doing the right thing while making money at the same time.