Sales is in my DNA. My father was, you know, call it, you know, what they call from that show, a madman, an advertising executive in the glory days of advertising. And I just saw, you know, how successful he was, and how charismatic he was, and I thought, I can do that, and I want to do that. I have an insatiable competitive aspect to my personality, where I always want to be number one on the team, but I'm definitely in favor of fostering and creating a great team. I'm not the type of number one that rubs it in other people's faces. I'm the type of guy that says, hey, I can see when someone's down, why don't I talk to them and pick them up, or, you know, teach them something. You know, like I was saying earlier, two choices with wine is great, three boggles people's minds. My friend Ari would offer people seven different things, and they'd just walk away, and I told them, Ari, you're boggling their brain, it's too much. So, you know, like I said, I'm competitive, I want to be number one, but I also want to do what's best for the client, because if you wrong a client and they figure it out, it'll do more damage than you can believe. We live in the age of Google reviews and Yelp, and that will come back to haunt you. So I'm very cognizant of that, and I always do what's best for the client.