One thing I've learned over the years is between running a business and even what I'm doing now, because I work with Medicare, you work with a lot of elderly people, is you really got to listen to people and what their needs are. For instance, I go to, we'll just say when I was going to buy a house, I'd tell realtors what I was looking for, they'd always want to show me something else. And two, say if somebody calls wanting car insurance and they're telling me what their needs are, but I'm not putting them in that or trying to find the best deal for them for what can fit their needs, they're going to go somewhere else. So I think just over the years, I've learned that you really need to listen to people and try to figure out what they need, not the other way around.