So, to me, the definition of integrity is to be honest, to be moral, and to be upstanding. And essentially what integrity means to me is to always be honest, to be upfront, to be blunt, and to be transparent. Be held accountable for your actions and say what you mean and mean what you say. And in relation to insurance, I believe, when it comes to integrity, I would relate integrity to insurance in the sense that you are being honest and proactive in what you offer and what you can cover and what you cannot cover. What's realistic, considering the person and their background and experience, and actually implementing and recommending the best possible strategy and or set of plans or policies that best for that individual or family or whomever you may be working with or dealing with. So I believe integrity is really important. It means everything to me. It is very much important to be honest and to be transparent and accountable.