I'm highly professional, very direct in my communications, whether it be with an institution or an individual. There's nothing left to misunderstand by the time I'm done working with a customer. It really depends on the customer's objective. You can't sell somebody that doesn't have any money. It's not happening. You cannot sell somebody that's not interested in what you have to offer, but you can be front and center, informative, professional, courteous, and very, very helpful with any nuance that arises in the sales process. I found that to be a really good approach to disarming prospects, to making sure that the prospect feels like they're heard. One of the best lines that I've had recently is, forget all the preamble and the introduction. It's Mark Hall. I found you on Facebook. I see you were looking into final expense life insurance. I was just calling to see what your situation is and how I might be able to help. Shut up right there and you'll get the whole story. So that's what I do.