My definition of integrity has to be when you do what is right despite anything else. With the knowledge that you have at the time, I think this is super important in the insurance space. Always wanting to do what's best for the client, the customer. I think it's very easy to get caught up in them maybe not understanding something or doing something for a sale. I think it plays a huge, huge role in making sure that I'm constantly... My role is to make sure that the customer is getting exactly what they need and that they understand that and that it's as neutral as possible.