I think the most important process of the sales process is being there for your clients, listening to them, to talk to them, like get to know them. I think it's so many times nowadays, the younger generation, they don't know how to talk to people. As a salesperson, you gotta be there. You gotta talk to them, listen to them. Yes, we are trying to get them to buy our product and buy into our product, but we also have to relate to them. We have to build trust. You gotta build trust in people, make sure that they know that we're here for more than just a sale.