Integrity is being airtight, it's being no leaks, it means that you're going to do what you say you're going to do and you're going to follow through with it even when it hurts. It means whole sorts of difficult times when you're challenged with temptations to do something other. When a deal depends upon a perfect answer and you don't have the perfect answer and you have to give it anyway, you know that they're going to choose something else unless you give them exactly what you want and so the temptations, they're in sales all the time and I've seen many buckle for it but to be completely honest and to be forthright and to follow through and to do exactly what you say you're going to do when you're going to do it and to communicate at all times and so that's integrity and being able to follow through. So what it means to me is that that's the basis of trust, if you don't have integrity, you don't have trust in which case you have a very poor relationship and sales is really about relationships. So if you don't have integrity, you don't have trust, you don't have relationships, you're going to have poor sales and you're not going to have repeat sales and you're not going to have continued relationship and then insurance, you're hoping to have a lifelong customer and so you really need to have that relationship and integrity for the long haul and it's your reputation.