that I use is, I don't even look at it as a strategy, is being friendly and letting the client know or the customer know that we're there for them. We're gonna get them the best coverage for the best premium and being upfront and forward with them is very important. I'm actually selling, you're actually a salesperson in the insurance business is actually selling, not the product, you're selling yourself and honesty with the client or for the client I should say.