Once upon a time, I worked at BJ's Restaurant and Brewhouse, I was a server and a bartender in the establishment, and there was an event that developed within the company called Free Pizooki Night. So, on Free Pizooki Night, you'll get a regular-sized or shareable-sized pizooki when you bought an entree. As you can imagine, when people come into the restaurant, it was hardly ever the service with meals, more for the product that was on the table, and you know, in order to reconcile or to save the sale, I would use Free Pizooki Night, that pizooki as a chip to save the experience. Essentially, on the ticket, there isn't an entree order, but regardless of, because I am more concerned with your overall experience and indulging in that while you're with me, that was something that I could use, and it was a nice touch. Many people truly appreciated it. It was an organic move, and yeah, made some good tips out of it, for sure.