Strategies that I use to build relationships with potential customers would be acknowledging them, trying to remember their name, their last name. They like it when you call them from their last name, they feel, once they start going to the office, they start feeling more like family, like it's not like, oh, I only come in to make a payment. Once you acknowledge them, call them from their last name, they feel more in a place that they know they can come and you're going to be able to help them.