So, what is the definition of integrity and what does it mean to me? To me, it just has to do a lot with honesty. I mean, if you have integrity and you're honest with people, I mean, that's just a big thing to have in the business that you have, especially selling insurance and doing it as a team. I feel like honesty, you know, it's just the morale, just being honest. I mean, that goes a big way with me because I've always been honest with my employees and I've always been honest with my bosses. I always feel like what you see is what you get. So, with me, you'll always get that 100% and that's just, you know, that's what integrity means to me.