Well, let me start with the two, um, paper wars, um, cold calling don't really like to do. However, I understand how it's important to the organization and the two main thing that I really enjoy is a build relationship and also my lead generation strategy. I usually use my, um, digital marketing knowledge, my regular, like traditional marketing and seller strategies to work, um, making a big combination of the analysis, skill, strategy to bring new business to the company.