Goals for professional development. I had mentioned earlier, I'm an eternal learner, and I think that's how anyone should be throughout life. If you're in the right job, you want to keep learning about what's going on in the industry, what's going on in the economy, in the community. Marketing encapsulates all of those, and so at the moment, I just completed an AI course for the Harvard Business School, and I'm very interested to see how AI is going to affect technology, marketing, writing even. There's so many conversations I'm having even with new clients to be like, well, AI can do this for me. It's very interesting to see the ethical side of it, and I think by being and staying in a career where you're on the ground, you're in the weeds, if you will, it's going to give you the best insight into what's happening, and so that's what attracts me about staying in this field is I'm here every day, I see it, I know what's going on, and let me help you.