So this is a very, very interesting question. At my last employer, Keystone Advisors, I was there to see their building of their first ever virtual call center and it was interesting to see how they were doing team building activities, fixing problems, stuff like that. And the culture there was interesting, to say the least. Their call center, their remote call center manager had just come over from life insurance sales and this was a Medicare ACA focused agency. So there were a couple of what I deemed personally unethical sales tactics. If you're familiar at all with Medicare, you would know about the flex cards that are offered. These are cards that allow a beneficiary to spend up to two, three hundred dollars a month on things such as groceries, utilities, so on and so forth. Well, I was told that I needed to essentially lie to the beneficiaries by saying they would receive these cards and we would worry about it later. And any culture that has a, how do I put this, a propensity to set themselves up for a short-term gain when it will inevitably lead to long-term failure just isn't a good culture.