Something I particularly didn't like about my last company was an emphasis on money. They promoted a rock star sort of mentality or atmosphere. The whole emphasis was on cash, cash, cash, cash, cash, maximize profit, and I understand companies have to maximize profit and earn as much as possible, but the customer has to come in there somewhere. If you're misusing the customer, misleading them, and getting them into something that they can't afford or don't understand, then you're not going to keep them, and you're doing them a great disservice.