So, I gather data from a customer from open-ended or either-or questions. So, instead of asking something like, you know, would you like to get a life insurance policy? Instead, it's what are your thoughts on a life insurance policy? Are you interested in home or auto? Are you interested in life or auto? Those sorts of things where, you know, kind of gathering them into what it is that matters most to them. Same thing as, you know, if I were trying to narrow down what kind of coverage it is, you know, so are you more focused on price or on coverage? You know, kind of narrowing down what it is so that way I can best guide them to what it is that suits them.