One of the ways that I would go ahead and persuade somebody, I'd say I would always mention something that I've learned is that especially with anybody, if anybody mentions my kids, I always try to bring up the fact that it is covering their kids and their family and everybody worries about their family. So I'd mention some facts about car accidents and maybe homes burning down, just accidents in general. I would definitely mention the fact that it's always better to be safe than sorry. But bringing up somebody's kids is always a good thing because they will always want to protect their family and I think that's a big thing. So for me, I think that always works, just mentioning the fact that maybe they have kids, like a kid that's 7 to 15 years old and just started driving, they definitely want to be covered. You just never know in the world, but that's what I would use to persuade them.