At Apple, we had SMART goals, which is, if you use them, it's a specific kind of goal. It means specific, measurable, attainable, relevant, and time bound. So each one of the goals were very well laid out and how to achieve it, what it meant, and the time that you had to do it. These goals were laid out monthly and weekly and without exception every time I exceeded my goals, hands down, without question. My reviews consistently exceeds expectation, exceeds expectation. It was very, very rare that I got something as low as a meets expectation in any category. What I did to meet and exceed them...