I think what excites me most is the actual face-to-face you you go in person to these marketing activities and you can remember these faces you can build these relationships and on the opposite end they can remember your face and so when you do reach back out to them they actually know who you are they remember the event or if they see you on social media they can put a face to this organization and who they talk to you can be personal you can meet new people you can network I think that's a great it's it's in itself is a great way to leverage in-person events