What you said with potential customers is to try to get some background information on them and know what their, what their main interests are, what their goals are, what they want to achieve. I like to give them a background, ideally what it is that I do and what I like to do as far as event planning and design. I also like to find out what the broad spectrum is, what they want to do as far as what their vision is. We both have the same vision in mind to make sure that what's being conveyed comes across and can be successful for the both of us. And also like to know what the theme is, what it is that they like to do.