So, again, I don't really see it as an issue of having a challenging client. It's more of a challenge for me to find out where I can relate with them with. So I mean, there's hundreds of instances that you can think of, especially working in this industry. One that has always stuck out with me is, of course, being in San Antonio. We work with a lot of small business, commercial business insurance. People who have kind of spent their whole lives trying to achieve a dream. One of the biggest names that we worked with was Alamo Music. And in doing so, we, and me being a musician...