So, in a past sales role, I faced the challenge convincing manufacturing clients, many manufacturing clients, to switch suppliers. They were loyal to their current vendor and they were worried about disruption, but my task was to persuade them that our products were simply better and would improve their process and save cost to them. So I analyzed their current situation, I conducted a product demo emphasizing benefits, and used persuasive communication to assure a smooth transition, and I showed how our products would boost efficiency and would lower cost for them.