When I go about gathering data, gathering data isn't the first thing I'm looking into or have on my mind. Rather, I want to make sure I gather good data and to make that, the client has to feel comfortable and feel comfortable opening up. There's no reason for me to go into it with just gathering data because that'll likely mean that they'll have some self-resistance and won't give me all the accurate information that I need. So my first step within that is making them comfortable, making them feel like they're speaking to someone who they could trust and just let loose with that comes in a lot of different ways. You know, it's different for every person, but step number one is just making a friend, becoming a friend with them, getting them comfortable. Once I get that, then I go into gathering data. When it comes to gathering the actual data, there's steps to it. I need to figure out what their fear is, why it is that they're looking for our product and the context behind that, the context to their whole story. What that allows me to do is being a professional in the field, I know all the different solutions that there is to their fear. Once I figure out what fear it is that they have and the underlying motive behind that, you know, it's often not just the first thing that they say, but there's deeper steps to that and there's a deeper problem residing beneath that. So my step is to, okay, you know, just get the big picture. Once I get the big picture, I ask more questions that have them open up more questions that subtly have them express how they feel about something that there digs deeper into the smaller levels. And once we get to that root cause of what's really of the disturbance, I could hit that and I could present the solution to that.