I really do think with connecting with people it's important that they believe in your trustworthiness. I believe that I'm an honest person and I put it out there straight on the line. This is this, this is this, this is this, these are the options, whatever. Building relationships with customers is they just want honest and they want to be told the truth 100% all the time and I feel that's a necessary thing for anything that I conduct so that's where I'm at with that.