I've been involved with insurance for I think the last three or four years now and I've really come to enjoy it and have great conversations with clients and find out what's important to them and how best we can protect it. It's something that everyone has to have typically and it's not always a fun conversation and so when you can really convey to the client that you care and that you'll be here for them, you're setting up a great future experience for them and for your business.