Yes, one of my longest, a handful of my longest customers I've had was when I worked with AT&T. I was a technician and I've had customers that stayed with me the whole nine, almost 10 years span I was with the company due to the fact of good customer service, integrity and honesty. I feel like it really, really gives a person a lot when they see that you're just like them and you're a human being and just because you're in a uniform or you have a certain brand or attire on that you do understand what they're going through. They want to feel like they're a part of a family and it's nothing that you're trying to steal them. It's nothing that you're trying to maintain that they pay you month to month. I'm friendly even in public. If I'm not in a uniform, I still wave and talk to people when they see me. I let my customers know that I'm a person of the same community also. So you see me at the grocery store or at the movies or anything, I also speak to people and it makes people feel more of a person than a person buying a product. And sometimes people, we lose that a lot of the time trying to focus so much on a number or account number instead of the individual that's right in front of us.