I know I'm hitting that hard, but a lot of these things are apropos to that in both insurance and this. I had another artist-type client who was very, very particular about his work. Again, he was selling it and he wasn't going to get paid if he didn't deliver the best product, so we had to deliver him the best product. And he was very particular, as I said, so we would do the work for him. He would come over and go over with a fine-tooth comb and say, well, it's not quite right. And I would say, okay, well, what do you want to do? So we'd have to change the settings on the computer or the machine, tweak them a little bit, redo it, and then he'd look at it again and then again he'd come back and say, well, it's not quite right. And this went on and on and I was, of course, getting tired of it, but I knew that this was a big customer and it was the right thing to do. So I worked with him and I worked with him and it took weeks of tweaking his art, but finally he accepted what we had. He said, that's what I want. And because of that, we kept his...