So, here's an interesting fact about me. I haven't missed a sales quota since 2002. No lie. That's when I worked for a distributor in Boston and I only called on fine wine accounts. I don't know if you remember this product called Arbor Mist. I hope you don't. But it came in a 1.5 liter and it had such wonderful flavors as Blackberry Merlot and Strawberry White Zinfandel, you know, real top of the notch stuff. So, I was given a quota of 100 cases a month and all I called on were fine wine accounts. So, I'm like, how am I supposed to go into Capitol Grill and pitch them on this plunk? And I sold five cases in one month. That's only because a 7-Eleven that had been assigned to me and I'd never gone into ordered five cases. I mean, I really honestly wanted to pull a zero. And I went to my sales manager and I said, this is asinine and this doesn't make sense. I shouldn't have a quota on this product. So, he amended it. He saw the light of day, so to speak. But my last job at K&L, I came in the middle of May. They said, you know, don't worry about making your sales quota. You know, it's just a half month. You're never going to do it. I did it. And I did it every month after that. And I did it to the point that I was the number one salesperson there. Because I figured out how to work the commission system. And we had a draft every quarter where we'd pick six wines that we got paid on. And I picked two $50 Cabernets that paid me $5 a bottle. And one of the other salespeople said, you're an idiot, Sean. Why would you do that? It's the same product. And I said, watch this. You've got to bear in mind $50 a bottle is pizza pasta wine, as I call it here. You know, that's something you just have with dinner, right? But, you know, maybe here it's $20 a bottle. Out there, $50 is like the starting point. So, I'd say to people, I've got this bottle of Turnbull here. Quintessential Napa Cabernet, real fruit forward, unctuous. And then I've got this $50 bottle here that's more of a Bordeaux style. A little earthier, a little bit more old world. Which one do you think fits your style? So they'd always take one. And believe it or not, more often they'd take two. But they were always going to take one. And you never want to give someone more than two options because you boggle their brain.