I'd say a couple things. Number one would be my experience. Like I said, I started insurance back in 2020 and I've kind of ran through the whole gamut of situations from signing new clients to, you know, even retention where someone upset about a renewal or maybe about a claim, how it's handled and wanting to leave and, you know, really handling my own retention on trying to talk them down, showing them empathy and keeping them in with us. Beyond that, I know that nothing works unless you do, especially in an insurance. It's not easy. It's a cutthroat industry and I understand what it takes to sign business. I'm not afraid of cold calling and putting myself out there to the people.