This is a very good one. I feel that if a person doesn't have integrity, they have nothing. Being honest and treating your customer right or your fellow person right is big. What separates you from everyone else is your integrity. You know, being honest with someone, talking to them, having compassion, having the ability to sometimes tell the hard truth. And the truth can hurt a lot of times, but sometimes you can deliver the truth in a way where it helps a person. Having morals, just being a good person. I think that's one of the whole keys to it is to be a good person. If you can't be a good person, I don't care what kind of business you're in, you're not going to last. Because integrity, morals, things like that is what people talk about. It's what brings people back to you. You could not have the best price, you could not have anything else, but many times people are buying the person, who the person is and how they helped them. If they had a bad day and you come in, you say, hey, how are you doing today? And you empathize with them if they're having a bad day or you smile or small things like that.