Yeah, everybody needs home and auto insurance. It's not trying to sell ice to an Eskimo. If you have a car, if you have a home, if you have a business, if you're renting something, you need insurance. That's why. It's something that everyone needs. I want to build a long-term residual income with a client base that I can keep coming back to. I want to be in this and build something for the long-term. And that is what attracted me.