Integrity, to me, means just doing the right thing, especially when it's the harder thing to do. Because I have been running a tax office, integrity is huge for me. I can do a lot of things by, you know, simply clicking buttons or adding information on someone's return to make them have a higher refund or know that they're lying and still take that information as legitimate, kind of looking the other way. I've never operated that way. I think just to protect myself, as well as my clients, that's, integrity is just huge for me and for any of my employees. It's actually super important in my life, yeah, just doing the right thing, even when it's hard.