 I'd start with ingenuity and analysis. When being in my cell's leader role, I was part of my job to keep a pulse on consumer sentiment. So I would be checking with our vendors, see what is the pain points, what is the consumer feeling? I'd be keeping updated on these events when it comes to different changes in our market. So that regardless of condition, regardless of situation, we could also not just market, but target our marketing. And then organize accordingly in our outbound campaigns in a certain condition. instance leaning more heavily on our cross cells in a certain market condition versus a web leads or going for a web leads in a certain condition. You know leaning more heavily. comes to that, that, and then the persistence. As I face different conditions, I know it's just like, with a wooden right, something will fall through with consistency and discipline.