I think at the end of the day, it's just, you know, honestly, being nice to people. You know, when you've worked with people outside of West Texas, you learn that West Texas people really are just built differently. And you know, that personal relationship really is key in a lot of these, you know, business type things. You know, you can't just be there for them at renewal. You've got to be there for them every day of the week. You've got to get them COIs issued, you know, quickly. You've got to do the same thing with auto ID cards. or assume somebody doesn't have a guy waiting on a dock to leave with a load. You know, you need to handle things with a sense of urgency and just, you know, get your people taken care of.