Well, firstly, this conversation changes drastically dependent upon different resources available, different bits of information that could be true. Saying that the individual that's not following the process is an incredible salesman and that they're best in the district, and that conversation would have to be a lot more different than somebody who is struggling sales-wise. With the individual who is succeeding massively, I presume that the focus would have to be on the company's interest to keep a cohesive experience between all of its clientele, wanting them to all have pretty much the same experience when they end up joining up with farmers. I presume that is most of what that conversation would have to be focused around. With somebody who's not succeeding quite as well, I'd say comparing sales figures with other salesmen in the office that are following the procedure and happen to be high-producing individuals, covering the track record of the cohesive experience again, emphasizing that this is a proven and modulated way, it's a proven process to get to the end goal of getting more sales, and really just if they're feeling that it's, like this says, a waste of time, maybe they feel that they get better sales without using it. Going in and working over it again with them, making sure that they fully understand that process, and maybe even setting them up to listen in to a few calls from another producer that is properly utilizing the process, and seeing exactly how they do it. Just making sure that they're fully familiar with the process, and then getting them to agree to just give it a shot, give it a couple weeks of trying your best to use this process, and just see how it goes for you. In the end, if this is a proven process to achieve better results, and the salesman is suffering otherwise, then by the end of a week or two, he would have to admit that it's the way. Really the emphasis should be on getting them to not think about this as a hassle to overcome, but thinking about it as a tool set for them to use to achieve greater success.