I love it when I can win deals by educating my client and showing them where the value is, maybe in exclusions or coverage missing, not just that they're going to save a couple of bucks. If they do want to save that couple of bucks, what it's really going to cost them is insurance. A lot of agents just try to show them a cheap price and get them to sign. Any time I can get a client to understand the value of insurance, I feel like that's a successful transaction.