So, strategies I use to help build relationships with potential customers, most of the time involve being respectful and having a conversational tone with them. Even if you're doing business with somebody, you don't have to be just formal business the entire time. You can joke around. If the customer starts to joke or something like that, you can do that. But mostly what it is, nine times out of ten, if you're getting the call or if I'm getting the call, it's because they're calling needing something. So it's really about listening in to what they need, truly hearing what it is. Sometimes they don't even know. I can remember times at the customer care center at State Farm Corporate where somebody would call in and say they needed to do one thing, such as pay a bill or something like that. And then as you get to talking to them through natural conversation, they bring up, oh, yeah, well, I do need also this, this, and this, in which case then you move forward the processes that you have in order to accomplish the goals that the customer wants to accomplish. I remember at Titan, I would constantly have calls from customers not sure exactly what they needed. Being in the hydraulics company, that it was common. Not a lot of people know about the hydraulics and the different fittings. So it was a lot of listening into what they had, if they can, sending photos and really collaborating with them to help determine what would be best for them and if possible, get it going or place the order so that way they can get that as soon as possible.