I think when you're doing a home quote more than anything, it's just pointing out little facts about it. You know, if somebody has something particular in the home that maybe somebody else wouldn't notice it or catch, pointing those things out when you get somebody on the phone, if you're emailing them a quote, I think those things probably stand up, or maybe stand up the most. As far as PNC, I think that's pretty, you know, pretty cut and dry. I just try to be my authentic stuff, try to be honest, try to be funny, make people laugh, make people smile, make them understand the math of their curvages. You know, if they only want so much in coverage, make them understand like, okay, well, if you only have this much, the rest of that is on you if you don't have a certain amount of coverage. So I think that's the main thing that helps me stand out. Just being informative, making people laugh, making people smile, and providing the best value that I can with each customer.