I believe that knowledge is very important, knowing the product, knowing how to treat the customers, knowing exactly what the company's values are and what we strive to do. I think that is very important because if you show that you're knowledgeable and that you can help the customers, they're most likely to trust you and keep coming back and knowing that you're able to help them in any way that you can. Because ultimately, you do want to make the sale, but you also need to have and build a relationship because without that, you can have the best price out there, but they're not going to want to stay just due to the fact that they don't feel any type of connection with you. So I think that it is very important.