Strategies I use to build a rapport with customers is always going to be be genuine, be humble, be kind, be respectful, and get to know them. The better you know your customer is how you're going to be able to help them the most, being whether you actually know them, they're coming to you from a referral from someone you know, or it's just someone as that you've picked up the phone and answered and you're getting to know them and you're trying to build trust because when it all boils down to it, we are risk mitigators and if we can help them understand the importance of insurance and educate them, that's the best relationship we can continually have with every customer.