I've worked with a lot of establishments, jobs, companies where I have to kind of be the salesman, case in point, maybe when I worked at a bakery, there was a lot of clients that knew they wanted a cake and knew that it gets expensive, but didn't really know that was kind of the limit to their knowledge. If you didn't know, cakes can get pretty expensive, so my job was to sell the products that we have. There's always competition and there's cheaper places like Walmart or Costco and things that make cheaper cakes, bigger cakes, but usually customers come to us because I was able to sell them on what they wanted so I can work with them and their needs and see how we can customize their orders in ways that bigger establishments really couldn't.