As a practicing agent, I have to compete against other insurance agents, companies, and online firms. This really comes down to developing an in-depth knowledge of the insurance business and actively working with the customers to look after their best interests. Having a strong relationship with clients and a visible presence in the community helps me to develop a broad client base, which I can then move and work to maximize my revenues. Not only do I take my potential customers out to lunch, I actively participate in events in my community. I also assist with coaching my son's Little League team. I provide refreshments using our company logo on some of our promo items. I am willing to get out into the community, which I do weekly, put my name and business cards out there.