So, integrity to me would mean being honest, doing what's best for my client, transparency, staying true to just being a great person. One thing that I learned later in my sales career is being honest and true to the fullest extent. The client will appreciate it. They'll be loyal to you. They'll always remember you. I know in our business, when we tell someone, hey, this is probably not the best scenario, it lights up something in their head. They're like, whoa, this is a salesperson that's never, they always want me to do it or push me to do it. So when you kind of have their best interest in mind, even if it doesn't mean making a sale that day, it's something that goes a long way and they'll remember you. And if they do do it, they stay loyal to you. So that's what integrity means to me and what we do as salespeople.