Well, one of the persuasive skills, I would say, to sell something to someone, it would have to be just letting them know that you are also part of that program that you're trying to sell. For example, an insurance, let them know how beneficial it has been for you, even though if you don't have it, you know the history of other customers. So you can put it as if it was your own to convince someone that it is the right decision for them to select that product or that insurance, because it is something that's going to benefit them.