When reading this question, I just think about in kindergarten, and I believe that they teach you that integrity means doing the right thing when nobody is looking. I do believe that. And I think to me, it goes a little bit deeper. It means that you're leaving a lasting impact because people can trust you to make professional decisions for them, or just professionally educate them. You're not taking advantage of them, and sometimes a vulnerable position. You're advising them in the best way possible and helping them make the best decisions if they don't know which one suits them the best.