I feel as though all customers, clients, or whatever the company deems to call them, come to you first in order to get whatever product you may have available, right? So the days of door-to-door salesmen or anybody, any salesman really is dead, okay? So what strategies I would have to build rapport with clients, you know, just treating them like a human being. But at the end of the day, they're coming to you because they feel as though you have the best deal, the best price. They don't care about your insurance company's name or whatever representative they've been talking to for years. They want to know who can get them the most value for whatever they pay for, like as if it's Walmart.