What strategies would I say that I use to make relationships with potential customers? Strategy. First, treat them with respect. Treat them how you would like to be treated. Always greet them with a smile. Kind of start off by talking about something that they might like or that might spike in interest. And something that you might see that they have on. Give them a compliment. And then right when you have their attention, kind of ease your way in. And just make them feel comfortable with you and that you care and that you're a gentle person. And nine times out of ten, somebody always wants to talk about something they're going through. Kind of just get them to open up and then go from there.