Question five, what is your definition of integrity and what does it mean to you? Integrity to me is being spot on, telling the truth, regardless of what the consequences are. You've got to be honest, honest, direct, and upfront with people. It just, you know, it has to be honest and you've got to feel it deep down, know that you're doing the right thing. That's integrity to me, is doing the right thing at all times.