The best strategy to use for building relationships with potential customers is probably to find a way how to communicate with them, to find a way how to find them, and then to find and then try to find a way how to communicate. It can be email, phone, social media, any other way. And then asking current customers for referrals is another way. As for sales, it's kind of like a different plan, where you can create a strategy how to get a different customer.