Working in insurance, selling the value of a policy over the price of a policy is definitely something I've run into a lot. We normally find clients and customers that are looking for the cheapest insurance. I would say the biggest thing that I've found that I can use is actually taking the time to identify what they're actually looking for. Not laying it on too thick right at the beginning trying to sell the policy has never worked well for me. I like to find out exactly what specific benefits the customer is looking into because I've found that a lot of times when they're just looking in a price mindset, it's because they're not quite fully understanding what that means with what the policy brings them. So after going through and making sure I understand, not talking anything about price, just talking about what they're looking for in a policy, I would then go in and say, well, you know, we are looking now as we build out the policy. We are looking like we're a little bit over the price that you said that you were looking for. But, you know, remember when you said this, we are now in this policy, we're getting this box check that you wanted, we're also getting this policy benefit that you're wanting. And we pride ourselves on being very competitive. But for all of those different benefits that you're looking for, that is why it's a little higher. But keep in mind that we are getting you all of the different things and the value that you were looking for. I found that to be incredibly helpful.