One of the hardest challenges I faced at my job is sometimes when cold calling customers, sometimes they tend to be quite rude, but in that situation you understand where they're coming from, understand what they are dealing with, so I try to find a way to talk to them, be kind to them, try to meet them in the middle so that because I have a reason why I'm calling, so that way we are able to either retain them as clients or even bring on new clients and the job description that we're there for is resolved and everything is efficient.