I build relationships with potential customers and clients by finding common ground. I ask questions. I take an interest in them. People love to talk about themselves, myself included. So I ask questions. Tell me about yourself. I don't love that question. It does kind of leave it open to not giving much information, but asking people about their families. Do you have kids? Do you have grandkids? Do you have any plans today? What does that look like? Any big lunch plans? Things like that, and just building off of it. Somebody says they have lunch plans today. Oh, where are you going? Oh, this is what I get there. It's great. People love to feel heard and listened to, even about silly little things like what they order at the local restaurant. They love it. I love it. I love when I go somewhere and people take an interest in what I have to say. I do that a lot in my current role. I try to build a really good rapport with my patients and sweet-talk them into getting the treatments that they need because they don't always want to do it.