I know I mentioned this earlier, but honestly, what strategies do you use to build relationships with potential customers? Connection. Connect on the little things. It makes a difference. People need connection. We want connection. We want to know that our time is valuable. If you say, hey, I hear you, I see you, I know that this is important to you, that immediately makes a difference. Those are the people that I remember in my life at any point in time, in any customer type setting. If I'm the customer, and I hear someone, and they're like, hey, how are you doing? And I'm like, well, I'm having a great day, or I'm having a rough day. And they're like, wow, I'm so sorry about that, or something. That connection, just that instant, even two minutes, or two seconds, it makes a huge difference.