Excellent question. Well, I've done sales for a long time and you know, one of the main things that you want to do is to be able to relate to people. You know, it's not hard to do. In reality, we're all going through a similar version of, you know, or we're going through a different version of the same thing. We're on the same boat. So the strategy that I use is try to be a real, authentic human being. Always, you know, I think leading from there places us all on level ground and then set the playing field that we can move from there. You know, so close personal relationship. We used to call it CPR where, you know, we listen to people and we hear them for their concerns and meet them where they are, you know, and then if you have to bring them somewhere from where they are, then we do, but we meet them where they are and we let them know that they are acknowledged and that they are heard and that, you know, we want to help them. So those are that's the basic strategy I use. And then also, you know, in doing so and listening to them and, you know, recording what they're saying actively, then I can be able to, you know, kind of use or regurgitate very organically, of course, what they need back to them and reflect them back to themselves to help them, you know, make the decision and have them feel more in control of the decisions that they're making. So that's what I would say.