Well, the value selling process is about helping a prospect or a lead understand how our product or service can solve their problems. So to first be able to solve someone's problem, it involves asking questions. So in my selling environment with my customer, I would be asking questions, trying to see what their current pain points are with any products or services or policies that they already have with maybe another company, or maybe even if this is a renewal with their current policy, and explaining how our services, our policies, can solve those problems. So there would be a lot of listening, a lot of asking questions, and then of course, explanation. Not just highlighting the benefits, but also explaining how it would really get to the bottom and solve the issue, the pain points that they're experiencing.