Oh, I really like this question. Integrity, to me, is always doing the right thing, whether that's the legal thing, the ethical thing, the moral thing, making sure that whatever decision I make and whatever actions I take is going to be the best ethically, morally, in the situation, even if those actions and those decisions don't always make the client or my coworker or someone happy, necessarily. Integrity, to me, is not sacrificing my ethics and my morals just to make a sale or make someone happy. It is far better to maintain my ethics, for me, than it is to compromise in the name of customer service or anything like that.