Hi, in order to build a rapport with your client or your customers, you have to get a mutual respect and that starts with, honestly, you just talk. You talk to them and you act like you don't act. You know what you're doing, you know your business and that takes time and you do that over time and you help them. I've been in the business for a long time, over 25 years, so I know right now my customers and I, we actually have our individual cell numbers, so we're like family, so it takes a little bit of time, but we talk about our children, our grandchildren, our lives, but it comes with knowing your job and helping them, especially if there's an issue and you help them through that. So that is a good thing to do if you do your job well and help them, help them understand their business, our business, and what they actually have.