Hello, so how do I overcome a price objection when I'm offering a prospective client better value? So, simply, whatever the value that we talked about, if I can offer you a better price, I will, whether it's in auto or home insurance, I'm going to do my best to make sure you get what you need for the lowest price possible. Every day we have people's cars being vandalized, people's homes being vandalized, accidents, we have burglary, we're having so many things that happen every minute, every second of our lives. I want to be able to offer you the best price that I possibly can so you can get the fully load package for a little bit of nothing, but also getting everything that you need plus more. Knowing that you are protected, knowing that farmer's insurance have your back is the best feeling that anyone could possibly have, especially for a great price.