The strategies I would use to build relationships with potential customers are the same strategies I would use with my employees. I would definitely listen, because if you listen to them, they're going to tell you what needs they need to make their situation work and what they want. If you don't know what they need or what they want, how can you service them? How can you help them? How can you make their life easier? That's my big thing. It's always about communication. You have to have that, and you have to have empathy. You have to listen. If you can do all of that, and you go above and beyond, that's how you're going to build those relationships and definitely keep them. I'm all for that. I'm for listening. I'm for having that communication with them. That makes me feel like I'm a great person because of that.