In order to build relationships with potential consumers would be to actively listen to the needs, what they are telling you that they want, and then you would provide value in the product that you're selling or giving to them. That is something that I feel is the core of any relationship. You also have to be very responsive, so prompt responsive to inquiries, whether it be in person or online, that shows them that you are interested in them and it gives you that extra above and beyond approach in building trust with them. So once you develop that relationship, you can start to personalize it and mention them by name or if they had said a comment about their pet, you could bring that into the conversation so that they feel a more friendly approach and they're not just