I do remember at my previous employer at U.S. Sailor, there was an elderly couple that would always come in, and they owned a karate business. His son was deployed, had a whole family in Alaska. They have about two, three kids, I believe, and they just had a baby. They've never seen the baby. They are elderly, so they don't get a chance to leave out often, and so it was time for him to get a new phone. He comes from a flip phone, so we know how easy a flip phone is to use. They are not tech-savvy, and he came in the store, and I was just talking to him, and I just found out so much about his background, his family, and how he wanted to upgrade his business to more digital, more technology-based. So I said, hey, what's your son's number? So I typed his son's number in my phone. I knew if it came up blue, that's an iPhone message. So once I seen it came up blue, I recommended the iPhone. I gave him my reasons for the iPhone and just really told him and explained to him how just having that face-to-face conversation with your family can make you feel that much closer to them. And he seen the baby, and he literally cried. This is like a karate guru, and he was boo-hoo crying, him and his wife. They actually bought me lunch, and they were just so ecstatic. They didn't allow for anyone else to work with them but me, but I had to explain to them, you know, we're a team, everyone would have done the same thing for you. So just really showing him how to work the phone, he knew nothing about it, showing him how to FaceTime, how to delete, how to use the internet, how to use his email address. That was a bit challenging, but I just took the time out and just allowed him to ask as many questions as he need so that way I can make sure that he is secure in the purchase that he bought.