What I try to do here is I try to relate a story that's personal to me. A lot of times, especially with the nontraditional places I've worked for, people come in, they just want basic insurance, just what the law requires, and I try to get them to see that that's really no insurance. They believe that it's a full coverage or whatever, but I try to tell them that full coverage can take on many different meanings and stuff like that. Sometimes they'll object to the higher price, but in the end, once you can relate it to them personally, a lot of times they'll come around to see that it would be a better deal to go forward with more coverage in the policy.