So, when you're building relationships with potential customers or clients, I think it's really important that you have good communication with them, emailing with them daily, phone calls, meetings to make sure you're listening to what they want and that we have things right on our end. I think communication is the biggest thing to make sure they feel good about it and that we just have everything right. Also, just listening to them and making sure they feel like trust in you and your company that you're going to get everything right for their event, whether it's a wedding or corporate event, baby shower, whatever it is that they have trust in you and then that can potentially bring their friends or family or anybody they know back to us in our company.