Building relationships with potential customers is very important. I feel that we could, we need to look at who they are, what they like, you know, maybe find out about their business, how often they need some rental sales, how, you know, anything from depending on what kind of person is, you could ask about their family, or their hobbies or, you know, what they like to do so that you can find out a little more about them and also their budget, you know, let's not forget their budget, right?