Being honest and telling the truth, even if you have to swear to your own hurt, admitting when you've made a mistake. My dad used to say, you know, Lisa, you are only as good as your, your name is only as good as your character. And used to people could shake hands on a deal and it was as good as a signature. Things are not like that today. Character is everything. Integrity is everything. It means a lot to me to present myself in a way that will not bring reproach upon me or my children or my grandchildren. There's always room for improvement in anybody's life, certainly mine, and I'm not perfect, but I think that integrity means that you do the best that you possibly can to be as honest with people as you can and live an honest life. That's what it means to me.