My boss was conducting my annual performance review. He said he was impressed with my overall performance, but wanted me to spend less time on the telephone with clients. I disagreed with him, and it was my task to explain why in a professional, respectful manner. I explained that I had worked hard to build long-term relationships with customers, so they became long-term advocates of the business. I cited a couple examples where customers had spent considerable amounts of money with the company and left positive online reviews after I had spent time helping them on the telephone. After listening to my thoughts, he agreed that the length of time I was cultivating relationships was going to be acceptable.