I've learned to build relationships with potential customers. You got to kind of be part of their schedule, you know, get to know them, listen, try and come up with resolutions for them, you know, come down to where they're at. And that's worked for me. These are the same strategies you would use for existing customers. I wouldn't, you can, but with existing customers, I'm trying to build more. So if I did have their home in auto, of course, we're going to talk about that. We're going to make sure the policies are right, but I'm trying to get them to life. I'm trying to get them to the rest of the products. So in existing customers and potential customers that you got to handle them a little bit differently, I find, but for the most part, it's about the same.