strategy is to get to know the person and their family structure. I've done catering for a wedding, then the next year I'm doing the baby shower, the next year I'm doing the first communion or what have you. And you keep that strong relationship, just making sure that the client knows they can call you and you know what they want before they even have to ask. So to make it very simple, we know what they want, don't have to get into large details and give them what they need. So I think that's the main thing. It's just that's how you build that relationship by constantly knowing what they want.