When I meet a potential new customer, I try to find common areas between us. If I'm in their home, I look for pictures or vehicles, things that tell me of their interest and pictures of family. I also try very much to let them know that my job is to educate and make them aware of the options available. I like to say and like to think that I am not high pressure, quite the opposite. I tell people I don't want to do business with them if they don't want to do business with me. I'm there to help, help them solve any problems they might have and do it at the most cost effective way we can.