California is a very diverse state in its population. How I adapt my communication style to effectively engage with customers from different cultural backgrounds or if they don't have as much knowledge in insurance is, I try to know my audience, know who I'm speaking to if, you know, I do have information prior to giving them a call or chatting with them, I'm going to make sure, one, I know their area, I know what I'm trying to sell them, I know exactly what to be looking for for them, always having the client's best interest at heart. I like to say I treat everybody the same and that's with honesty, respect, and eagerness to give them the best rates and premiums and coverage I can.