In order to build relationships with potential customers, I find it is easiest to be a people person. I love telling stories, I love being able to relate to others, so any chance that I get to make you comfortable by telling you something that I've been through or relating to you, I think that's the best way to build that customer relationship and to keep it professional while still being personable. Because if you're not personable, you're not going to retain customers, nor are you going to develop and build relationships. So just being personable and real and compassionate and empathetic are ways that I find best to keep customers, to retain customers, and to build a new client base.