For me, it's important to make initial outbound phone calls to prospects even when they haven't answered because I believe as an agent, it's going to increase my visibility with them. Timing is key and timing of initial calls might not coincide with the prospect's schedule. So I'll continue to make multiple calls until I catch the client at a more opportune time for them. Also persistency pays off. So by making multiple calls, it's going to show the prospect that I'm really serious about my offer and that I really want to help them solve any problems that they might be facing. After all, that's why they contacted me in the first place. So I believe that repeatedly reaching out builds rapport, familiarity, and may make them more receptive to any messages that I might leave when they do eventually pick up. I'll continue to call the prospect until I get a definite answer of, please do not call me or take me off the call list.