I feel that in order to build a successful relationship with a customer or client, or a potential customer or client, is being an active listener, you know, kind of finding common ground with the customer, make sure you treat them with respect, find out what it is that their needs are in order to help them meet their goals, whatever that may be. You know, providing feedback, being as authentic as possible, and just knowing what they need. I feel like that is the utmost important, knowing what the customer needs and finding what product we offer to match their needs. There's not really any way they could say no if it matches their needs and aligns with their goals.