I think the most important part of the business process is fostering a relationship, no doubt about it. Not only are people buying a product, but they're investing in you as an individual. They want to know that they're with someone who's reliable, dependable, that they understand them and that they're listening to them and not just hearing them. So I want to be somebody who's thought of when, hey, I've got a neighbor and we're just talking about, hey, where can I save some money? Well, you know what, Bob, I just purchased my insurance policy from JC and tell you what, hands down the best agent I've ever had. He was able to dissect my policies. He was able to notice things that were missing or omitted from my current policies, and he was actually able to give me a better policy with better coverages at a lower price. This guy is good. He's thorough. He knows what he's doing and he enjoys what he's doing. He walked me along the entire process, hand by hand, step by step. I felt like I was inclusive. I just wasn't somebody who was turned over just so they can be another policy on the books. Go to JC. He knows what he's doing.