So there was a time where I closed a deal successfully. I had a patient who, well they weren't my patient to begin with, I went out and I went to different nursing homes in the area to kind of promote the business, market us a little bit, and ended up having about five to ten seniors come into my center to be able to help them. And so it took a lot of effort, it took a lot of building up relationships with the families, building up relationships with the actual residents, building up that trust to get them to come back in. Once they're in our center, we have a specific way that we sell to them and a lot of it is using a lot of assertiveness, using a lot of empathy, asking open-ended questions. And what I mean by assertiveness is, you know, when they come, you know, we've suggested that they bring multiple frames to the table, even if they only say they want one, we always have them bring multiple frames to the table. And then we say, this is what you're getting, this is what it includes, shall we go to the register? And it's getting to know them so that we can meet their needs, showing them how we're solving their needs, and then being assertive instead of, do you want to add this for this price, do you want... you never ask do, you say, this is what you need and here's how I'm gonna help solve that problem for you. And that is how you make successful deals day after day after day.