One of the biggest challenges I've faced while working as an independent copywriter is, essentially, convincing small business owners and non-marketing professionals of the value of my job and of marketing as a whole. More than once, I've dealt with business owners or marketing strategists, even, who have not valued parts of my work or been understanding of some of the essential aspects of new marketing strategies and taking occasional risks. In order to combat and resolve this, I've done my best to be completely open and communicative about the things that I do as part of my job and what makes them essential, highlighting stuff like the behind-the-scenes processing that goes into what you see as a final product of the piece of writing. This has sometimes succeeded and sometimes not. I prefer to take an approach that you can't win over everyone, but you can still always do your best for them.