My strategy to build a relationship with potential customers is to get to know them first. Before I start selling, I mention the product, but I also get to know who they are as a person, have small talk, nothing too in-depth, maybe 5 to 10, where are you from, or when did you go to school, or are you from this area, and let them talk to me. After they feel like they've gotten to know me, then I'll slowly integrate the product that way they don't see me as just a salesman, but a nice guy, a friendly guy, somebody they can talk to, not just about the product, but about anything, and then I can merge the product in more and tell, oh, we're talking about this product. My way of building a relationship with potential customers is by first being their friend, and then we talk about work. We talk about work.