Um, cold calling, warm calling, it's all, it's, you know, it's pretty much the same thing. I've, it's something I've always done. Um, again, I don't look at that, like if I have something great to offer somebody and I'm just learning what they need and problem solving with them and listening and finding out, you know, where those, where I could be of service, it's not necessarily cold calling. I think that the negative piece of cold calling is, you know, you, you make a lot of phone calls and a lot of people may not answer, they may block you, they may not be super pleasant on the other end. And I think you just have to go into it knowing that I think once you, you get over that fear, and I think a lot of it is fear is, you know, you're that fear of rejection or fear of something. Uh, it's, it's really not that bad. It's like anything else. It's, you know, getting to know somebody and, um, you know, just, just reaching out. So it's, I don't have a problem with cold calling.