So, a few strategies that I have used to build relationships with potential customers would be really getting to know them. Getting to know what's important to them, what they like, what they don't like, what their vision is for the event, and how I can help them make the event come to life. I would also say taking good notes, making sure you're remembering specifics about what they say, and referencing those in future conversations. It really makes the customer feel like you've heard them the first time around, and that you truly care about what they were saying and remember it in future conversations. And I would also say providing them a way to contact me after that initial meeting, making sure they know that I'm there to help them make their vision and their perfect event come to life.