Well, insurance is interesting as far as sales go because people need it, they don't want to admit it, they don't like it, so it's a process. Some people are going to go online and do it without any human interaction or contact, which is pretty lame and boring and, well, it has its uses, right? But most of the time it's an insurance agent, license, a person, and that's kind of the way it's done mostly. It's not easy, it's a challenge, but I like sales, so it's not a challenge for me specifically because I don't like to fail, so I'm going to try really hard to win, succeed, because I don't like to fail, so I just do the numbers. I do the numbers, I'm good at talking to people, I'll get them to talk to me because that's the most important thing. I don't want them to talk about myself. Get them to talk with me about what they want, what they need, a little rapport, a little comedy here and there is good, but, you know, make it easy to do business. So if you talk like a robot and sound like you're reading a pitch, they ain't going to do business with you.