potential customers or potential future ongoing customers of course. One of the strategies that I use is to like get a little bit more involved in their life maybe not to ask personal questions per se but when you're having a conversation with someone even if it's by phone in person or even by chat there's a lot there's a lot of ways to intervene a little bit in the situation maybe by just asking how their day is going or anything like that or what how was their weekend if they have any plan for the weekend stuff like that so those little details those little questions give you details they can use to to nurture a better relationship with your with your future customer of course your ongoing customer potential customer so keeping in mind those details lets you make more conversation in the future and lets them understand that you see them as people as persons and you actually generally care about their situations