I enjoy about sales and selling is the education and form informational part of it. When a client is shopping or questioning their policy and coverages, it's to help educate them on what they have and that coverage particular purpose. And then the brand, advising or informing them the brand's ability to be there for them and that they are not just going to up and leave the state of Florida because the industry is ever so changing. Making them feel confident and secure with the product and the ability to let them know that the coverage presentation, the quote, is covering all of their needs and to let them know and feel that they're being treated as if they were a family member or a friend or a neighbor, not just somebody who's an agent trying to make a dollar or to hurry up and, you know, close it, get it done and keep on going, giving them a sense of security that I'm there for them.