The strategies that I use to build relationships with potential customers are very straightforward, very simple, and they're not too complicated. I find that the more you try to complicate things, the more difficult the interaction becomes, so I try to keep it simple. I focus on the common ground, things that don't necessarily change. For example, everybody eats, everybody sleeps, you just find something that you have in common, what do you like to go eat, what kind of food do you like. It's very simple to start a conversation, and it starts with just one interaction that can lead you to create a lifelong relationship, so it's not something out of the ordinary. So the strategy, I would say, is almost the same as it is for a sales cycle. You have your greeting, hey, what's going on, how are you, my name is Luis, nice to meet you. You figure out what their interests are, so what sports, mostly guys, they like sports, golf, baseball, basketball, whatever the case may be, drinks, bars, single, age range, if they're single.