Well, I honestly feel like potential customers are really just looking for security. They're wanting to know that they can trust us. They're wanting to know that we're going to be honest with them. We're going to give them everything that they need for the amount of money that they're spending. So the strategies that I use is basically getting on a comfortable level with them and speaking, learning more about them so I can know what coverages to offer them, and just being honest with them about the prices and about the coverages, and it kind of gives them a security which helps them to better form a relationship with me.