What motivates me the most is helping people, having win-win situations, where it's you're selling them a product or a service, but it's meeting a need for them. The biggest thing to find out is what is their pain, what are they trying to accomplish? One of the best lessons I ever learned from my owner-manager at Premier Bank Corp was people aren't looking for necessarily a lower payment or a lower interest rate. They're looking to send their kid to school. They're looking to buy a car. They're looking to repair a fence or do something in the kitchen, and it's important you find out what they're trying to accomplish. What is their goal? And then the best thing for you to do is to find out a solution for them, how they can reach that goal, and it creates a win-win situation because you're giving them a program that's going to help them and get them into what they want.