Closing tough customers can really be quite challenging, you know, we've all been there before, right? So for example, let's say there's a customer, you know, towards the end of the call where they're having an issue with price. You know, what I normally do is, you know, like if they say, oh, that's, you know, that's too high and I'm only paying, I'm only paying a hundred dollars with, you know, all stable versus what I'm going to be paying with you guys as farmers, you know, I try to, my tactic is to get them away from the pricing aspect of it and just place that value on it. So for example, I'll say something like, well, I know you may be paying a little bit more, but you know, based on all the information you've given me from your previous policy, it looks like there's still some gaps that they don't offer. You know, with us over here, we have X, Y, and Z to make up for those, you know, what if situations that they don't have, you know, and I just.