I would also go back to my experience at Things Remembered as a store manager, being a store manager there, we really had to, we obviously, number one was sales, making our sales goals. And also we, if you're not familiar with Things Remembered, people would come in looking for engraved gifts and we were, one of the ways that we really increased our sales was to push a message that a client could put on an item that would really make it extra special. I remember a lady coming in that was looking for a gift for her daughter or her granddaughter and her granddaughter was a dancer and we found a little ballerina snow globe for her and she didn't really know what to put on the item and she wasn't wanting to spend a whole lot of money on the engraving and everything. And we come up with a really great message that actually ended up being a pretty good fit and she just fell in love with the message enough to where she put the money down and paid for the item and the engraving. That was definitely one I would consider a good close and first and foremost, it was just a really good close for the client, for the customer. She was very pleased. She really appreciated the message that we had done for her and she thought it was going to be a really special gift for her granddaughter. So I think that's a good example of closing the sale.