Yes, I can tell you for what it's attracted to me, because I have, from the time that I came to this country, 21 years old, that I'm here, 21 years that I'm working on customer service. So, customer service, it's the best thing that you can do if you want to help people. I used to work in cell phones, so it was very nice of me feeling the gratitude from other people that I fix it and I resolve and I gave them the best packages of telephones, how do you say that, the kind of plan that I gave to them. Also in the insurance, I found the same gratitude of people telling me, thank you so much for giving me the best price, always giving them the best attention. So customers, when they feel...