So oftentimes we were given a set of goals or expectations for a week hold them trips and oftentimes our department was to make sure that we followed certain guidelines and really just make sure that we nailed those very what seems minor expectations. So what I did is I basically bumped that up a step. And when I would travel and I'd go to these different properties, I would do what the client's priorities were. But I would also, in addition, put a little flair and an additional touch to them and making sure that it was very personal to them because I knew them as a family and I knew their friends and family. So whether that was custom beverage containers, if it was notes, if it was, you know, it could be anything. I was always trying to exceed expectations and really make sure it was memorable for them.