 and challenging clients. So here's one example and that I would say is that you've got the shopper who they started on, you know, focusing on price and you were able to educate them and show them the value of better coverages, even if it turned out to be higher. So you have the client and this client, after a few days after the cell he came back to me he said my wife is a bit concerned because you know I told her that we were going to find cheaper insurance and well it's not. with that, we got everybody together and we went over one of the coverages all together. Wife and even though it took us another 45 minutes that we you know we discussed it again we came out on the other end more trust and With a better understanding of the value and the coverages that we had in In this policy and that he was going to be better off.