I think one of the most important qualities for a successful sales representative is reliability, for one, relatability, for sure, and being able to connect with the customer. From a customer standpoint, I always feel more comfortable or open when I trust the representative, or I feel like I'm just talking to a friend, rather than just a salesperson. Make the experience more personable, so it doesn't sound just like a sales pitch, and you're actually trying to help that customer. I think that's the key.