Firstly, I think I would just communicate about the product and how much value the product has to their company. I wouldn't focus on selling, selling, selling. I would focus on teaching about the product and how much value and beneficial it could be and the advantages it could have for your company if you end up getting the product. And then I would bring in competitors, competitors that are higher in pricing but that has the same value, just kind of compare the two, just let them know that they could have a product with less expensive but with the same value.