How do you overcome a price objection when you are offering a prospective client better value? I like to ask curious probing questions that help illustrate the value. You know, those questions might be like, hey, is the other insurer that you're comparing us to? Are they offering you this as well? Do they have this as a service? Okay, okay. I'm just curious. I'm trying to understand. I like to use phrases like that. Hey, I'm trying to understand. Help me understand. Is your other quote offering you this? Is your other quote offering you that? And each time, you know, redirect to what our value proposition is. Because at the end of the day, it's not always about price. It's about what you're getting for your money, and that's really what value is. So again, just ask probing, curious questions. I don't like to come at them real hard, but I just like to be curious. And I think using the term help works for me a lot. Just help me understand. Or you know, when a client says that to me, it can mean several things. Can you kind of help me understand what's going on in your head, where our value might be falling short? And once I get them to actually tell me where the value is falling short, where the value issue is, then the price objection should really kind of go away on its own. But yeah, thanks.