Upset customers are definitely nothing new in any industry for that matter. Why they're upset can be for a multitude of different reasonings. However, the best way to always approach any of them is to do an old approach we called HCHC, which is hear it, cushion it, handle it, confirm it. And that just means basically, we wanna be empathetic to who we're listening to and let them know that, hey, I get where you're coming from. Nobody wants to pay more money. Nobody wants to see prices go up. But coming from that kind of place and showing that they've got someone that understands them usually helps making a medicine or bad information go down a little bit easier, right? Good old Mary Poppins, a spoonful of sugar helps the medicine go down. And I truly believe that. So thank you.