Two strategies that I use to build relationships with potential customers that have proven to be extremely successful. One is being an active listener. Customers love that. They love to talk about themselves. So anytime you listen to them and pick up on little things about their family, their hobbies, their plans, their goals, their dreams, whatever they want to share, and you ask them questions and probe a little bit, not just to get to get them the best coverage, but also to build that relationship listening to them. And also, number two, recalling that information, you know, asking them a question, probing a little further about that. And again, not just to sell the insurance coverage to make sure that they're fully and adequately covered, but also so that you that they know that this is more than that, that you're not just a sales call, but you're an actual person covering things that matter, people that matter. And you really want to know about them because they may reach out to you later. And even if they don't, it just really matters. Again, people love to talk about themselves.