I think the most thing that, the best thing that I liked about being with B2BA slash P&C was the fact that we had a real team environment. It was like a little family. And we were very, very close. We still are. We have our own little group chat still. And the least thing that I liked about the culture at my last company was the fact that it was very sales oriented. It was not necessarily about what was best for the client. And I feel that if you're going to offer something to the client, it should be something that they are requesting to know about, want to know about, or it would benefit them in some, some form or fashion.