Why insurance? Well America runs on insurance. Everything, everything we do, we buy, we need protection against that and insurance provides the coverage, the protection, the safety, everything. I love insurance because it's always like even when you are in your like in like when you are in so much trouble when you have nothing left, insurance company is there. I mean they are ready to give you the backup, the coverage, everything. So it's, it's, it's everything. Insurance, well it's actually...