Your first 90 days as a social media manager is a lot of learning the algorithm, learning what the followers do and don't like, learning the branding, and figuring out a way to not only keep that same branding across the board, but making it your own, making it unique, and making you stand out from your competitors. So in my opinion, in the first 90 days, you should successfully learn all of those things. You should also learn your marketing analysis, figuring out who are you competing against, what are they doing, what are they doing that is and isn't working, and then how can you make that better and how can you become the top in that field. A lot of that can't be done completely in 90 days, but you should be able to successfully have a plan, be able to draw your outline, and have an overall idea of how you could come to that in the next 180 days, next three months, whatever the end deadline would be. But the most successful thing in 90 days is learning the algorithm. You might not see a ton of growth because SEO does take about 30 to 60 days to completely transform. However, you should be able to see a small incline, and hopefully by day 180, 190, 200, you should see almost a complete 180 in your algorithm.