I really pride myself on being someone who does really well with customer service. I like to try to get to know my clients a little better, maybe a little more personal with them. So that way, you know, they feel like they're talking to me as a person and I'm not just discussing things with them like their client number, such and such, their Mr. Smith, who has three daughters, you know, I like to actually get to know my clients. So that way I can give them the best of me that I can give them. That way they get the best rates, you know, I really try to make them feel like I care about them as a person.