In dealing with tough customers, I think it's important to make sure that you're consistent, make sure that you're being open and honest, make sure that you're answering questions, making sure that you're providing the education necessary, but also showing the value in the product that you are attempting to sell to them. Often people feel like they're just trying to be sold. You have to establish that rapport. You have to be genuine. They have to feel your integrity, even through the phone, and you have to show how valuable and how needed this product is. You want to make sure that they don't feel like you're just selling them. Oftentimes people bring a prior bad experience with them into that conversation and they're speaking from that experience. So you have to let them know, hey, this product that I'm going to give to you is different than the rest. Not only is it better and I stand by it, but you can trust me. So once they feel that rapport, once they feel that trust, then typically you can close with tough customers.