probably empathy. I have a strong empathy. I actually treat everyone like a human being, especially my customers. I don't treat them like just a random person calling in or anything like that. It takes the time to get to know them. Just a couple minutes can make all the difference in the world. There are many times where just asking a person how they're doing that day makes all the difference in the world. Empathy goes a long way. We're so used to just call after call after call, just another random person, that no one actually stops to smell the roses sometimes and go, hey, you know, how are you doing today? While I'm multitasking, you know, that's the stuff that can be brought up. How are you doing? You know, things like that just makes a huge difference.