What separates me, I believe, is my background. This has been over 30 years of doing sales. And I, prior to specifically going on the brokerage side, I actually worked my, started out my career working for AAA, selling home and auto with them. And then after a couple years, I then went to Allstate doing the same thing. And then from Allstate, after a couple years there, I then went to State Farm. And eventually I did Farmers, but after my last stay with Farmers, then I went into the brokerage portion of it. So having an idea how the, I'll call them the big four, operate versus a brokerage, where I can see the freedom of being a broker, but at the same time, I see how the, you know, the other ones in the captive agent world, so to speak, how their products are limited and if they don't have a lot of variety and options for their customers and clients. Yes, they can bind stuff together and get additional discounts, but when it comes to choice, I know that it's not always there. So I believe that gives me a unique insight as to who the competitors are, what they're offering, and how I may be able to offer a much better option for my customers and their needs.