In my latest job, I was working closely with a professor who had her own patented methods. She wrote a book and she invented that Consultathon event, wherein international case consultants collaborate on American case clients' business problems. Sometimes it was a really difficult concept to explain, especially to people who are new to the U.S. market, and sometimes even new to their, you know, they were pivoting in their career, so they didn't have prior experience with case consulting and so on. So first of all, I gathered the previous cases that we achieved, and I interviewed the people, the case clients, I also interviewed the case consultants who were working on these cases to make, you know, a showcase, to show examples how it worked. Secondly, I identified the most successful cases where the Consultathon participation led to employment, and I would, first of all, focus on these cases to explain how this kind of event could help people join the U.S. workforce. And also, I was analyzing, you know, the target audience, and I was making sure that different audiences got different level of sophistication in explanation of what Consultathon is, so that I could address every level of understanding and invite more diverse and different people from different backgrounds, some of whom probably never had an experience like that, invite them to this event to try their best in the U.S. market and to achieve their employment goals.