My main strategy I like to do is not just sell to the customer, I like to have a conversation with the customer. I would like to know who you are, what school you went to, are you from the same neighborhood? I would like to know how to relate to the person. I feel when you warm up like that, people tend to be less defensive when it comes to selling things and if they like you, they usually would just buy it from you, from what I learned and experienced in my time in this industry. I don't try to oversell, I just try to educate and guide and have a conversation and see how their day is going, their people.