The best strategies to build relationships with customers, do your research, know what you're talking about, be a personable person, make sure that you're the person that they want to talk to and become the resource for whatever it is that you're selling. In this case, building their event, making sure that their event is the absolute best event that they could possibly have, whether it be a wedding or a bar mitzvah or bat mitzvah or whatever they may be, you want it to be the best. And to build those relationships with those clients, you got to make sure that you can relate to the client, know what you're talking about, have some ideas that are above and beyond the other guy.