The dealership that I used to work with, the way they advertise it, they put a price on line with the cash and trade involved, which ours would be $3,000 over the price on line. So having to explain that to every customer, they walk through the door and try to pacify the situation, and being able to make the sale, overcoming the objective on every single customer that we had, I think that's something that I perfected, and I don't know, I had plenty of customers that I had to overcome that, and it was, in the beginning it wasn't easy, but then after, you know what I mean, doing it for so many years and figuring out how to do it, the process, I think I got it pretty down to a science.