Strategies I use to relate to potential customers are finding out what their needs are up front. No holds barred, right? Why are we doing this? What is important to you? In this case, with insurance, it would be the importance of having insurance. We've seen the unfortunate natural disasters here in California, as well as on the East Coast and the Southeast in particular, thinking of hurricanes and that stuff. So the big things are to find out what their needs are, why insurance would be important to them in this case, and how insurance would really, really assist that individual in overcoming some potential challenging situations in their lives. So the strategies for me are really, really simple. What's in it for them? Why is it important for them? Then how would our products fit those needs for that customer? And the big one is, is maybe once in a while you may need to be honest, and I would appreciate that opportunity to be honest. Maybe we don't have something that would fit their needs, but I would assume that would be a very rare occasion.