For cold calling, I feel that it is pretty valuable and I don't mind it because I feel like it's a way to be the first one to connect with the customer and just explain everything about what I'm selling to them. And so I don't think that that is very difficult for me. And I know that there's a lot of rejection in it, but I don't really take that personally or anything, or I don't mind too much about it. And I kind of use it as a way to grow each time I'm doing it. The only thing that I don't like about it is that I don't have like personalized information going into it. But besides that, I don't mind it.