So I would say one way that I use my persuasive skills to sell people is to change the lens that they're viewing the problems through. So for example, there was a gentleman who right now in the industry that I'm in, I sell artificial grass and landscaping. He didn't like my price. He thought I was overcharging him because his landscaper was, I guess, less than a quarter of where I was at on the price. He did a little fact finding and he found out that his landscaper wasn't licensed and insured and that's why he was able to quote him the price that he did. He wasn't paying for as much overhead as I was. And I was also able to use the fact that, I mean, if you're not insured and you're in that industry and say the contractor that you hired gets injured on the project, they could actually come back and sue the homeowner. So I use industry insights and I change my perspective on issues and solutions when I'm selling. And I would say that's my bread and butter as far as sales.