As far as cold calling, I can't say I've necessarily done cold calling. I've called leads. I've called, you know, when I worked for Geico before Kevin's office, we would make outbound calls to leads and things of that nature. I haven't had much experience with literally cold calling. Most of the leads I've dealt with have been kind of, I guess you'd say warm leads, so to speak, or like at Kevin's office, sometimes we would call, you know, existing customers like for cross sales, cross, you know, win backs, cross sales, that kind of stuff. So I haven't had much experience in the way of literally cold calling a potential prospect.