The first no is, you know, your response has to be related to the rapport that you've built. You know, you want to have great rapport with every customer and understand their needs. Filling out a general information sheet or, you know, maybe just taking some notes on their situation will help you understand where that no is coming from, but then just attacking it head on. You know, is it a price concern? Is it a value concern? You know, is it a product concern? And then kind of just going through that objection with them, you know, wherever that conversation leads you, but just making sure that you continue to fact find after that no and be respectful, but also figure out, you know, what is the cause of this objection? And then finding a solution. You know, you have to be able to find a solution that works for the customer in their situation after a no, one that makes sense for them.