So, with the tough customers, I try to identify, you know, who's the one that's going to make the final decision on whether they purchase a product or, you know, they come on board. And one of the things and strategies that I use is when I, you know, figure out that there's some type of objection coming or something, you know, is not going well with the deal or with the interview, I immediately start asking questions on, you know, where the client is struggling with, you know, when in regards to some type of, you know, issue with the sale. So, one of the strategies is just, you know, communicating with them on, you know, trying to find what would make them feel good about purchasing the product and if they come up with an objection or some type of...