I mean, if priorities change, priorities change, and we can't really do a whole lot about that. It's really common in marketing, actually. You'll be working with an ad for finance or in growth, and the boss will come to you and say, hey, we need something else right now. There's been a sudden change of plans. Or it's just common in marketing that once you're done with a certain project, you're right to the next one, because the market's always shifting, the market's always moving, people want to look at something new. It's something you have to be just really used to in advertising and marketing in general. The best example I can give is usually at events, is usually when we would, I would see this most come up, where I would have to choose between either fixing the website because our 360 videos weren't working properly on the website, so we would have to find a new platform for them to run on, for those interested in our product. Even though I was supposed to be getting pictures for social media, but the pictures for social media just weren't a higher priority, because showing that, those advertisements to potential customers had a much higher payout than the nice social media pictures that people would see. So yeah, you really just need to determine based on what will have a higher payout in the long run than the short run, because yes, the advertisement in the short run is easier, but you do need to prioritise what will help the company grow in the long run.