I always like to do research on my customers, obviously do some research on them before I meet with them. But if it's just a situation where I'm at an event in learning from our potential customers here, I like to get to know them, like to learn them by name, use their name throughout the conversation. And then from there, try to learn how do I relate to them? What is the things that are their deal breakers and just tying it into the conversation, but also just being a real human? Because one of the things I've noticed in this now economy slash the market is that people just are coming and going very quickly. They don't really take the time to build the relationship and maintain it. So people just feel like it's a sales gimmick, but really we're different human beings, but we just want that human touch to be able to understand that, hey, this person actually does care and took the time to actually talk to me and also remember me. So also after I get done talking to people, I typically always try to do my best by reaching back out to them saying, hey, it was a great chatting with you, whether it was a phone call or just seeing you on an event. That's one of the things that I do to build my relationships with my potential customers.