Being prepared and knowledgeable in your area of expertise is vital, but it's building relationships. It's building relationships that is such the key to building business. When I was working in the arbitration field and I was running the office, I finished my job there at 100.58% net profit over the previous year, and it was all about building relationships, being open to having customers call you at whatever time of day, being knowledgeable about what answers I was giving to my clients. And I love face-to-face. I absolutely love people. I love face-to-face communication. So this is a little difficult. I genuinely love people. And so being face-to-face, building relationships, bringing the expertise, bringing the consistency of what we have to offer, all the follow through. I always call myself the queen of follow through. And just building and leveraging and just consistency, just doing that day-to-day-to-day consistency. Because there's so many people out there that drop the ball. You cannot drop the ball. You have to continually carry the ball, keep the ball in the air, and keep moving forward. And your customers appreciate that. And they come back because you're taking care of them. And they come back over and over and over again. And for me, it seems very simple.