Um, be sincere, um, whenever you're talking to customers, be real, be who you are. Um, don't get commission bread, you know, just really. And well, the second thing I was going to follow, listen, listen more than you speak. They'll tell you what they need. Um, and like I said, in our, in our business with rates, I mean, you can't get blood from a tournament, but you can definitely sell yourself. Sell your service and sell your company.