If I'm ever trying to sell a policy or something to somebody, I first outline the things of the policy that are improved, that are different, and after outlining these improvements or other areas and aspects of these policies, I'll go and explain to the customer, this is how it pertains to you and this is how it's going to take care of you. That way it applies that difference to them so they can see, hey, this is something I do need. Because without making that connection of explaining what the difference is and how that difference applies to them, they're just going to never be interested because you've got to make sure there's that connection of, hey, does this count for me? Does this apply for me? And if not, nobody's going to buy something they don't think they need or is necessary that's not theirs, such as with my current client, I work with TurboTax. I'm upgrading people all the time in their tax software because it's what's needed to get a better filing, cleaner filing, and to make their life easier.