What motivates me the most would have to be the ability to help customers connect with and understand policies that they need. What I mean by that is insurance is something everybody needs, but almost nobody has enough of it. And even if they do, you know, even if they do have all the coverage that they need, even if they do have no gaps left, and every policy has gaps, let's be real, they don't understand what their coverage may or may not do or what additional coverage they may or may not need. For instance, customers who have a tow-in policy, they might not understand where and where they can and cannot tow a car to. For customers who...