Anytime a customer says no, I don't immediately get discouraged about it. I acknowledge their definement and remind them, hey, even if you do decide later on, within a week, a month, so on and so forth, if you do want something from us, feel free to come back. We'll more than gladly help you out with anything you need, whether it be more info or just a potential lead in the future. Just because they say no now doesn't mean they're going to say no forever. I like to set forth that I'm not too pushy in trying to sell something. When a customer is obvious that they don't want something, they don't want something. I acknowledge that and just remind them we're always here to help.