So, the first time a potential client says no, the key to any potential sale, to most sales, the key is to, when they say no, to not give up when they say no. It's all about overcoming obstacles, so when they say no, it's important to identify and ask what are the reasons in which they're saying no. And when they provide you those reasons, try to find solutions to those concerns that they may have, try to be as accommodating as possible, and try to reassure them that the reasons that they said no shouldn't be a reason to say no at all because they're within the ability to adjust and accommodate those doubts. So first and foremost, the first time they say no, just ask why, ask what their concerns are, identify why the obstacle exists, and then try to accommodate and find a reasonable solution to their concern.