Putting the customer first, of course, it's insurance industry is so competitive with pricing and everything else. So putting putting the customer first and listening to their needs. That's I think that's the biggest thing with building relationships. Listen to their needs and show them that you care and and and help them get the coverage that they need and make sure their family and themselves are protected, fully protected. So you build relationships by showing that you care and returning phone calls and or chats or emails or whatever, whatever else it takes and and taking care of things right away. So you build relationships and show them that you you're there for them and that you really do care. And to me, that's how you would definitely build relationships and retain customers.