 So the strategy that I felt has been successful for me throughout my Navy career helping customers because I was going to customer service related job was to basically, I mean, first listen to what their needs are. is that they need be responsive to your customer clients. And then just being an expert and knowing your product, knowing what it is you can do for them and finding a way to meet the needs, meet their needs, finding a way to see, yes, basically is what we say.