I got some feedback from my sales manager when I worked out in that Boston market that some of my accounts found me, for lack of a better word, to be snooty. And what I did is I realized that, hey, not everyone knows what a Chateauneuf-du-Pop is, right? Not everyone knows what a great vintage is. So instead of making assumptions that some of the wine buyers knew this stuff, I went in there and I educated them. And they might not have bought the Chateauneuf-du-Pop that I tasted them on, but when I left, I knew that they knew what a Chateauneuf-du-Pop was. So I went in there with the goal of teaching them rather than preaching to them.