Integrity for me means someone who is honest, who is loyal to their customers, and you know you just need to really have that integrity of just be honest to your clients, to your customers, let them know, you know, if there's something that might not be the best option for them. Or also, like in my position where I'm at, it's always being honest of, you know, what we can provide for them, what we can't provide for them beforehand. So I believe integrity, it just means honesty and loyalty to your customers.