Strategies that I use to build relationships with potential customers, and everybody can be a potential customer depending on your field, so networking, being involved in the community, being involved in charities and organizations, just being a familiar face that people can grow comfortable with, oftentimes can help get a foot in the door. It's a friendly introduction from somebody else in your network that can always provide an opportunity to build relationships and get to know people better. And then it's just getting to know people by asking questions, being friendly, sharing experiences and really getting to know what they're all about, what's important to them, the people who are important to them, and then earning trust through that process.