Some strategies I would use to build relationships with potential customers would be things like try to kind of aim towards face-to-face interactions and to kind of treat them as a human being, a real person. I believe that you should always go above and beyond with people. Everyone has different needs and I would try my hardest to kind of meet that specific customer's need. I would definitely make sure I'm following up, explaining the entire process, answering any questions they may have, and try to make them feel as comfortable as I can.