So dealing with any account management type deal you know you're going to have to relay some bad news. So with relaying some bad news when I do it I like to be direct and assertive. I want to provide my clients to understand that hey I provided all the tools that I can provide for you. I always like to ask them you know this is what we can do for you this is how all the all the let's say the tactics or the discounts were all we can provide and I do apologize I wish we can provide a little bit more but this is what we can offer you so how do would you like to move forward because you know this is what's the what's at hand at the moment so so delivering bad news is not hard it's not easy but it has to be done