I feel with tough customers, you really need to just let them talk it out first, hear what their hotspots are, what means the most to them, and then you can kind of fabricate what you're going to say and really address what, you know, is on their mind. And that's really what it is, is just going and hitting those certain spots that they really care about. But if, you know, someone's talking and, you know, you try to interject and then, you know, they keep trying to talk, then you don't really get anywhere with it. But I feel like once someone's kind of exhausted everything that's on their mind, then it actually makes it easier to explain the quality of the product and then how it's going to help them in the long run, even though, because they sometimes are, you know, thinking about short term and not really looking at long term.