A way I overcome price objection when I'm offering a prospective client better value is understanding exactly what that client is trying to get. When I say that, I mean, yeah, we can offer them a better value. Maybe the price is better, but is the service we're offering better than our competitive customers? That's something that we really have to look into. Yeah, the price might be better, but is the value really better, and to understand exactly what the customer is wanting and what they're needing. And the best way to come over that is, all right, to remap everything, talk to the customer, and understand, all right, so what do you need, or what is the price range you're looking at, and see if I can fit it into that. And if I can fit it into that, then we overcome the objection. If not, then, like I said earlier, no, next opportunity. Maybe this customer, maybe we weren't right for this customer, but we will be right for the next customer.