Okay, so integrity to me is basically just about treating people the way that I want to be treated. I don't want to be lied to. I don't want to be played around with. I want someone to tell me the actual truth about things. But oftentimes the problem is that most of us don't want to hear what the truth is. And so we need to make sure that everything that we say to people, customers especially, that it's not something that's going to hurt them, but it is something that's going to make them believe and understand what really is important, what really their goals and needs are. And to me, if you're not able to do that, if you want to spare people's feelings and tell them something that just honestly isn't true because it makes them happier about it, they're not going to believe you when that situation comes up. And you're going to lose a lot of your integrity to actually be the person that they're going to put any kind of faith in. And if they really have faith in you, the real compliment they're going to give you is they're going to send you off to their friends and family and loved ones. And you're going to get referrals out of it. I mean, they're honestly going to do half your job for you if you just prove to them that you have what it takes to be trustworthy. And so if you can gain people's trust, you get to keep your integrity with them and yourself. And that's what it means to me.