I feel as though the main strategies, the strategy, sorry, the main strategies that I use to build relationships with any potential customer is to be able to allow trust and to allow them to know that I hear you and I'm listening to you. I feel like a lot of people might not understand how important and how detrimental that can be if you don't have trust and established first in that foundation. Customers would like for you to be able to listen, to be able to actively listen to understand what they're saying and not just hear what they're saying. I think that if you, the more you do that and the more you see how, okay, like maybe I should say it this way or maybe I should maybe listen more to when they say this or that can help them understand that. Okay. Like I like this. I feel comfortable with this now. Okay. Let me express this. I feel like that's very helpful. I feel like the main thing and the most helpful thing is to make sure that you establish trust and you establish that communication effectively and almost immediately when interacting with the customer.