At the position that I currently have at the Joint Chiropractic, a lot of our goals are sales-based goals and percentages and things like that. So for example, we want to try to convert 50% of our new patients into people that have a membership to the business. I generally have been in one of the stronger groups of people and I, for the most part, meet that goal, though obviously sometimes there are factors that you can't control with the kind of people that are coming in and their financial and time restraints that they have.