 I actually have two stories for this if I have enough time. One of my favorites is I had a guy walk into a team mobile. He said it was just looking for a case. And you know, we were just chatting. He said that he had Verizon. And I was like, that's interesting. So if you're really just here looking for a case, then why didn't you go to the Verizon store that was three doors down? And he laughed. And he laughed and he said, "Okay, you caught me." And I ended up, you know, asking the right questions and ended up getting him to activate that day at three lines of Verizon. So a lot of times I realized that people think that they're loyal, but at the end of the day, they're looking around or even willing to have that conversation then it's usually for a reason. The second is one of my real favorites and a customer who called super angry about how she been treated at T-Mobile, talked with her for an hour made an appointment for the next day because I just couldn't do anything over the phone as far as looking up her account. So she came in the next day and we talked, found the issue on her account that had been going on for the past like three years. She was a military family, but they gave her a military discount, but it should have been under her husband instead of her name because she's not military. So she kept getting like all these like chargebacks every time that it kicked her off the the plan. And that's why her plan, her rate, it kept going increasing, decreasing, increasing, decreasing. To make a long story short, because I solved that for her. She ended up upgrading all of her lines and then she would come into by watches for her kids, tablets for her kids, watches for themselves and she became a very loyal customer to me at Team A Gluten a Matter of Wood store. I went to even when she moved down to Smyrna. She went