So, the definition I've always known and kind of abided by was doing the right thing even when no one's looking, especially, I'm sure, in the insurance world. You see a lot of opportunity to have to have integrity, and I have worked in... I mean, I've worked as an executive assistant. I've worked on mortgages. I've worked in a lot of positions where, I mean, if you don't have integrity, I mean, you could really destroy some people's lives. So I find it really important to not only yourself have integrity, but be a part of a team and work with people where you're calling people to that higher standard of integrity and making sure that everyone is living above reproach, and because you have a lot of sensitive information within the jobs that we do, and we want people to trust us. We want our clients to trust us, and we want the people we work with to trust us.