What I would do to approach building relationships and camaraderie among the team members of the organization, get them involved. I need their expertise. They are the most important, valuable item for me coming in there and researching and picking their brains and having them help me determine how to make their business better and more successful. They are absolutely a very important part of putting together a successful marketing campaign and using their knowledge of what's work, what's not work, what the customers are thinking and feeling. They're going to be my direct link to very vital information. Getting them involved, that is the number one thing, and appreciating their knowledge.