<p>GEICO was established in 1936 and is the number one most shopped and considered car insurance brand in the US. We have the highest advertising and brand awareness, are the fastest-growing auto insurer in the last 10 years, and we are the largest insurance advertiser in the US. <strong>We have the highest conversion rate of any major competitor as reported by JD Power. G</strong>EICO is the second largest auto insurer in the country and we continue to be one of the fastest growing auto insurers in the U.S..</p>